30 Sep, 2021 - 28 Oct, 2021
Behavioral Finance deals with the psychology of customer decisions. Customers could be the end users of our products or an investor or a private banking client or an audience for a specific product or service. Behavioral Finance concepts help identify how customers make decisions, their psychological thinking patterns, the psychological biases they go through, and how those biases affect the rationality of their decisions. The subject also examines how those irrational decisions at a micro level affect the market at a macro level.
The course on Behavioral Finance helps Learners understand the pattern of their customer’s decisions better. This helps them to be more sensitized to the customer while dealing with them or while building a proposition for the same. This course is a “must have” for any one whether it is a Portfolio Manager, a Research Analyst, a Relationship Manager, Wealth Manager, Private Banker, Brand Manager, Marketing Manager or a PR and Corporate Communications Manager.
The course deals with concepts like Mental Accounting, Herd Behavior, Frame Dependence, Loss Aversion, Sunk Cost Fallacy and Status Quo Bias among several others.
Designed for anyone who needs to understand customer psychology while dealing with them directly or indirectly
6 Project submissions and a Capstone
Live video lectures and recorded sessions
Series of quiz and online evaluations
Q&A with Instructor
Minimum 2 years work experience
Anyone who deals directly or indirectly with Customers or is involved in creating products, services or solutions for customers. This includes Wealth Managers, Private Bankers,Portfolio Managers, Research Analysts, Relationship Managers, Brand Managers, Marketing Managersand PR & Corporate Communications Managers, among others.