Behavioral Finance deals with the psychology of customer decisions. Customers could be the end users of our products or an investor or a private banking client or an audience for a specific product or service. Behavioral Finance concepts help identify how customers make decisions, their psychological thinking patterns, the psychological biases they go through, and how those biases affect the rationality of their decisions. The subject also examines how those irrational decisions at a micro level affect the market at a macro level.
The course on Behavioral Finance helps Learners understand the pattern of their customer’s decisions better. This helps them to be more sensitized to the customer while dealing with them or while building a proposition for the same. This course is a “must have” for any one whether it is a Portfolio Manager, a Research Analyst, a Relationship Manager, Wealth Manager, Private Banker, Brand Manager, Marketing Manager or a PR and Corporate Communications Manager.
The course deals with concepts like Mental Accounting, Herd Behavior, Frame Dependence, Loss Aversion, Sunk Cost Fallacy and Status Quo Bias among several others.
Designed for anyone who needs to understand customer psychology while dealing with them directly or indirectly
6 Project submissions and a Capstone
Live video lectures and recorded sessions
Series of quiz and online evaluations
Collaborative learning
Q&A with Instructor
Minimum 2 years work experience
Anyone who deals directly or indirectly with Customers or is involved in creating products, services or solutions for customers. This includes Wealth Managers, Private Bankers,Portfolio Managers, Research Analysts, Relationship Managers, Brand Managers, Marketing Managersand PR & Corporate Communications Managers, among others.
Talgro Executive Education brings you world class content from leading Instructors and Industry leaders, in the form of Live lectures, recorded sessions, videos, case studies, quizzes, assignments and Capstone projects.
An extensive application project based on the learnings of the CWM program. This will give you the opportunity to demonstrate the knowledge and skills gained during the program
Jagmohan Bhanver is rated amongst the top Executive Coaches in Asia. Bhanver is among the handful of Master coaches in the continent and he has coached Board members, CEOs and CXOs from leading organizations, across sectors. His experience of writing on the top business leaders and entrepreneurs around the world enables him to share insights that are invaluable for any business owner. Bhanver is a frequent invitee for key-note sessions, inspirational seminars and bespoke sessions for leaders. He is the best-selling author of six books. His repertoire includes Nadella: The changing face of Microsoft; Pichai: The future of Google; Get Happy Now; Think your way to millions, The Curse of Brahma (Vol 1 in The Krishna trilogy). His latest book is Click – the amazing story of India’s ecommerce boom and where it is headed. Jagmohan’s books have been translated into six languages and have also been converted to audio books by Audible (an Amazon group company).
Bhanver is the recipient of several awards including the Rajiv Gandhi Shiromani Award for outstanding individual achievements and distinguished services to the nation, the Rajiv Gandhi Excellence Award by the Global Achiever’s Foundation and the Shiksha Bharti Award, bestowed on leading educationists.
He has worked in leadership roles with the corporate sector, heading national and international roles with Standard Chartered Bank, HDFC Bank and HSBC. In 2004, after doffing his corporate avatar, he has founded several successful organizations including one of India’s top-rated education services organization and a leading OD firm. Bhanver has been covered extensively in media including being featured in Forbes magazine.
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