Emerging Digital technologies have in the past few years deeply reconfigured application of Marketing. There has also been a significant shift in the sheer volume of information available to us. And consequently, a greater need to be able to make sense of the information cascade. This necessitates that organizations have a tighter grasp on consumer attitudes, trends and behavior. It also makes it important for businesses in most cases to re-orient and adapt the way they gauge, plan, and execute their marketing activity. It is not surprising that this has led to increased demand for Digital Marketing and Analytics professionals who can provide meaningful insights and help raise the ROI on each Marketing dollar spent.
The Digital Marketing & Analytics course will enable learners to enhance ROI from Marketing campaigns and evolve ROI optimization strategies. They will gain deeper understanding of behavior, be able to analyze the mounds of available data and apply analytical tools and techniques to real-world Marketing problems.
This Course has been designed based on extensive discussions with Industry partners and subject matter experts from Business and Academia.
Designed for professionals in Marketing, Sales, Business Development, Strategy, Brand & Communications, and anyone who would benefit from an increased ability to measure, analyze, optimize and increase ROI from Digital Marketing
Case studies, Project submissions and a Capstone
80+ hours of Learning
Live video lectures and recorded sessions
Series of quiz and online evaluations
Collaborative learning
Q&A with Instructor
Graduates with minimum 50% marks or equivalent.
People wanting to develop skills in Digital Marketing and Analytics
Talgro Executive Education brings you world class content from leading Instructors and Industry leaders, in the form of Live lectures, recorded sessions, videos, case studies, quizzes, assignments and Capstone projects.
Recommended 4-5 hours per week
The Capstone project has been developed by subject matter experts and Industry mentors. The goal of the Capstone is to have you apply your learning to real life projects or challenges and add that experience to your portfolio for potential employers or partners to see. This will enable you to demonstrate the knowledge and skills gained during the Applied Data Sciencecourse.
Jagmohan Bhanver is rated amongst the top Executive Coaches in Asia. Bhanver is among the handful of Master coaches in the continent and he has coached Board members, CEOs and CXOs from leading organizations, across sectors. His experience of writing on the top business leaders and entrepreneurs around the world enables him to share insights that are invaluable for any business owner. Bhanver is a frequent invitee for key-note sessions, inspirational seminars and bespoke sessions for leaders. He is the best-selling author of six books. His repertoire includes Nadella: The changing face of Microsoft; Pichai: The future of Google; Get Happy Now; Think your way to millions, The Curse of Brahma (Vol 1 in The Krishna trilogy). His latest book is Click – the amazing story of India’s ecommerce boom and where it is headed. Jagmohan’s books have been translated into six languages and have also been converted to audio books by Audible (an Amazon group company).
Bhanver is the recipient of several awards including the Rajiv Gandhi Shiromani Award for outstanding individual achievements and distinguished services to the nation, the Rajiv Gandhi Excellence Award by the Global Achiever’s Foundation and the Shiksha Bharti Award, bestowed on leading educationists.
He has worked in leadership roles with the corporate sector, heading national and international roles with Standard Chartered Bank, HDFC Bank and HSBC. In 2004, after doffing his corporate avatar, he has founded several successful organizations including one of India’s top-rated education services organization and a leading OD firm. Bhanver has been covered extensively in media including being featured in Forbes magazine.
Sandeep has 25 years of professional experience, spread across Data Science, Technology, Shared Services and Entrepreneurship. His experience straddles Product Management, Digital transformations, large scale program management, Analytics & IT outsourcing, Client management and identifying IT- and Analytics-enabled innovations which scale. Sandeep is currently CEO of Data Science Technologies Pvt Ltd, where he successfully conceptualized, piloted, and scaled an AI-enabled SAAS product in the "Integrated Planning and Operations" Space. The product is finding widespread adoption in the SME community, across verticals. Prior to this he was Director, Global Innovations and Discovery (and Asia Lead) at Proctor & Gamble.
Sandeep is an IIT-Delhi and IIM-Bangalore alumnus. He is a mentor to various startups and has a deep passion for teaching and learning. He recently acquired a technical certification on the "Deep Learning Specialization Series" conducted by Andrew Ng, one of the foremost authorities in Deep Learning.
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